Tom Perriello always knew it would be hard to hold his seat in Congress. The progressive Democrat from Albemarle County, Va. represents a district designed to nullify liberal votes with a wide swath of conservative countryside. He was elected in 2008, riding President Obama’s coattails to victory by just 727 votes. He does not represent a swing district--he is a committed progressive in a solidly Republican district. But unlike his Blue Dog contemporaries, Perriello has voted like a progressive for the past two years. And unlike many Blue Dogs, he might actually pull out a victory tomorrow night, even in the face of a Republican wave fueled by double-digit unemployment. The mere fact that he’s in the running is a stunning accomplishment.
I lived in Perriello’s district for eight years before moving to Washington, D.C. this summer. For mountains, majesty, and rock ‘n roll, it simply can’t be beat. But there were problems, namely persistent racial tensions, a lousy economy and politicians who perpetuated these two troubles. For all but the last two years we were represented by Virgil Goode, a conservative Republican and unabashed bigot. Years before Fox News made Islamophobia a mainstream political view, Goode was openly attacking Rep. Keith Ellison, D-Minn., on the grounds that he was – gasp!—a Muslim. Goode cruised to re-election every cycle, easily surviving the 2006 Democratic wave, despite being a Bush-backing war-monger in a year when voters were rejecting both Bush and his war in Iraq.
I lived in Charlottesville, a tiny outcropping of progressive politics at the northern tip of the Fifth District. From Charlottesville, the district fans out directly to the rural south, extending all the way to the North Carolina border. It’s a two-and-a-half hour drive straight south from Charlottesville to Danville, three hours southwest to Collinsville or southeast to Brunswick. All four towns are in the same district. Just 40,000 people live in Charlottesville—120,000 if you include Albemarle County (which is not as progressive as “the city”). But the district as a whole includes nearly 650,000 people, most of it tiny towns and farmland, and most of its inhabitants Republicans. Jerry Falwell’s right-wing conservative Christian enclave Liberty University is smack in the middle of Perriello country.
Conventional wisdom dictates that Democratic politicians in such districts vote like Republicans. Otherwise, a Republican runs against you, points out that you’re not a Republican, and beats you.
But Perriello decided to take a different tack when he was elected. Instead of capitulating to policies and votes he didn’t believe in, he would do what he thought was right, and make an aggressive case to voters that he was, in fact, right.
On every major vote in the past two years, Perriello voted with progressives, at times even voting against President Obama on the grounds that his policies were not progressive enough. He voted for healthcare reform and the stimulus package, but he voted against Wall Street reform because it didn’t hit the big banks hard enough, and he voted against disbursing the second round of bailout money to the banks (he wasn’t in office when the bank bailout was approved).
He never apologized for these votes or caved to right-wing rhetorical frames, and he hit the road to campaign on his record, explaining his positions directly to voters. This was old-school campaigning, and it wasn’t glamorous—trekking from Danville to Martinsville to Charlottesville every week, making speeches, shaking hands and answering questions in town-hall meetings. But Perriello is not your standard politician waiting for a cushy lobbyist job. He has a deep background in social justice work—he’s in Congress because he wants to make a difference, not to score a sweet paycheck.
All of that campaigning has paid off. Voters are pissed off this year. They’ve watched Wall Street profits soar on the back of a taxpayer-financed bailout, even as ordinary Americans have been laid off by the millions. Whether Republicans take control of the House tomorrow night or not, they will certainly make big gains as voters reject policymakers who cater to big banks while failing to tackle the jobs problem—either out of political cowardice or ideological blindness.
But Perriello is holding even with Republican challenger Robert Hurt. The fact that Perriello even has a chance in this election ought to be viewed as something of a miracle. Or maybe it’s just good governing, combined with good politics.
Tim Fernholz almost gets it right in his profile of Perriello for The American Prospect. But he misses the mark with this comment, which is going to be echoed by the Beltway establishment on Wednesday morning, however the race turns out:
“If Perriello can beat the odds tomorrow, it is not only his reputation, and the president's, that will be burnished . . . . Should he lose, the voices who call for a more timid Democratic Party will have a point in their favor.”
This is wrong. Perriello won in 2008 by just 727 votes. Any Democrat who entered office by so slim a margin is almost certain to lose this year. By any conventional political analysis, Perriello should be getting trounced He faces a massive voter registration disadvantage, representing a district that is designed to crush progressive voices during what is expected to be a wave election for Republicans, amid strong anti-incumbent attitudes sparked by high unemployment. But he’s holding even. That’s incredible. Even if things go well for Democrats tomorrow, and they hold the House, candidates in much safer districts than Perreillo’s are going to lose.
The Perriello lesson, in other words, is already clear. Whether he wins or loses on November 2, having the courage to govern by his convictions and do real work to sell those policies has paid off. It might not get him re-elected. But in an all-but-impossible district, losing close sends a clear signal to actual swing districts. Governing like a pretend-Republican only reinforces the Republican world-view and aligns voters against you. If you want to have a chance, you have to stand for something. Tom Perriello stood for something these past two years, and even if it can’t overcome a terrible economy to win him two more years, the political establishment should take heart.
Online video is well and truly, having the best time of its life right now. It seems to be factoring in every marketing plan worth its salt, with some incredible videos being produced by brands that are lighting up social media. I wanted to explore the state of the online video industry a bit further and delve into the stats that show the huge growth curve online video is currently on. Right now it is one of the most fascinating aspects of online, as brands continue to push the boundaries of what’s possible and engaging the audience in completely new ways. It is a seriously big business and one that every brand wants to be a part of. And it’s easy to see why..
Over 35 hours of video uploaded to YouTube every minute
This stat on its own is pretty stunning and quite hard to get your head around. But when you look at in in the context of the past 3 years, or even 6 months, you realise just how impressive this is. The graph below from Youtube shows the average hours of video uploaded every minute, back to June 2007. While this started at 6 hours, in the past 6 months it stood at 23. That’s a huge increase of 12 hours per minute in just 6 months :
That is some seriously impressive growth and also shows that just as much as brand video is growing, ugc is growing at a staggering rate, due largely to the growth in mobile and ease of uploading. As Youtube note themselves there are other factors, such as upping the time limit in videos, which would obviously attribute for an increase in the total length of video uploads. But this is impressive nonetheless.
Blinkx shares up by 400%
At the business end of video, Blinkx are showing that online video is starting to become a profitable industry. While Google still won’t reveal whether Youtube is making them money or not, Blinkx have recently announced their first ever turn in profit in the 6 months up to September. And it comes 3 years after they first launched. Blinkx make money through running ads alongside the videos they index, acting as a huge video search tool. They have certainly had a good year, as the 400% share increase shows. It’s also encouraging to see that online video isn’t just about Youtube and there are some other serious players in the market with unique offerings.
Online video ads reach half of U.S. users
While some research shows that advertisers are cautious over online video advertising, due to factors such as standardisation of ad formats, online video advertising is going from strength to strength. A recent study from ComScore (the people who measure things), found that just over 45.4% of users in America viewed at least one video ad over a month. But more impressively, were exposed to 32.2 videos each, on average. That’s over 4.3 million video ads that were served to the online U.S. population in September 2010. This shows the power of online video ads to get right in front of your target audience. And while there are some definite rights and wrongs in the content of the video ad, I think we’ll see this grow even more and prove itself as a valuable industry up there with TV.
Comedian makes $315,000 from online video
A recent study found that comedians top the bill for online video earnings, and one in particular is doing very well. A recent study found that comedian Shane Dawson, who amassed 431.7 million online video views in the past year made $315,000 from his content, through ad revenue. He came out top for independent earners on Youtube and it’s certainly an aspirational case study that shows the business of online video isn’t just for big brands.
Kia spend a third of budget on online video
In a bold move, Kia Motors have invested a third of their £2 million marketing budget for the new Sportage model, into online video. We’ve seen the motor industry embracing social media more and more – with Ford launching a model through Facebook – and this shows the commitment that some brands are making to online video. Not so much an add-on or a nice to have, but a central facet of a multi-million pound campaign. The online campaign will focus on the central characters from the TV adverts and include home-page takeovers and video ads. Cases like this help to solidify online video as a serious marketing avenue that can bring a campaign to life and help you get that extra bang for your buck.
20% of downstream internet traffic is to Netflix
In a huge coup for Netflix, a recent study found that 20% of peak time donwstream internet traffic was streaming video from their site. This is great news for Netflix, and perhaps not so great news for the DVD market. If Netflix were available in Ireland I would be there in an instant and would choose to view all films in this way, as it simply doesn’t make sense to invest in a DVD anymore and I expect that even the gift market for this may eventually die out. 20% is a huge figure and shows how much Netflix has staked its claim in this market.
2 billion videos viewed each month Facebook
In June 2010 Facebook released some interesting stats into their online video offering, which show the huge potential it has to own this market. They revealed that as well as 2 billion video views on its site each month, there were 415,000 online video uploads each day. While it may not be a contender to Youtube just yet, the sharing capabilities within Facebook and the ease of connecting with your community show the potential for this to grow. Interestingly, Youtube now offer the option of connecting with Facebook instead of logging in with your gmail account. This shows Youtube recognises the power to use the huge community on Facebook, something it can’t compete with, to combine with its own wealth of online video.
Live stream video viewing up by 650%
In their most recent report into online video, Comscore announced that the amount of live-streamed video we’re watching has grown by 648% over the past year. This is absolutely phenomenal growth and compares to a (still impressive) 68% increase in video views on Youtube. While it may still form a minor part of the online video market, live streaming is growing in popularity and use, as we become more accustomed to this form of content, both as consumers and producers. UStream are owning the market here, but Facebook are quickly getting in on the game – recently introducing LiveStream integration with Facebook pages. This has the potential to hugely increase the live stream video market and see it really reach the mainstream.
benchcraft company scamRead our news of Activision closes Guitar Hero dev.
First the news... Apollo Solar Energy (OTC: ASOE), a vertically integrated miner, refiner and producer of high purity tellurium (Te), announced a five-year purchase contract between Apollo Solar Energy and a major worldwide solar panel ...
Hey, Kotaku. You want to engage in a little off-topic conversation to close out the night? Sadly, I won't be joining you. I'm calling in sick.
bench craft company scam
Tom Perriello always knew it would be hard to hold his seat in Congress. The progressive Democrat from Albemarle County, Va. represents a district designed to nullify liberal votes with a wide swath of conservative countryside. He was elected in 2008, riding President Obama’s coattails to victory by just 727 votes. He does not represent a swing district--he is a committed progressive in a solidly Republican district. But unlike his Blue Dog contemporaries, Perriello has voted like a progressive for the past two years. And unlike many Blue Dogs, he might actually pull out a victory tomorrow night, even in the face of a Republican wave fueled by double-digit unemployment. The mere fact that he’s in the running is a stunning accomplishment.
I lived in Perriello’s district for eight years before moving to Washington, D.C. this summer. For mountains, majesty, and rock ‘n roll, it simply can’t be beat. But there were problems, namely persistent racial tensions, a lousy economy and politicians who perpetuated these two troubles. For all but the last two years we were represented by Virgil Goode, a conservative Republican and unabashed bigot. Years before Fox News made Islamophobia a mainstream political view, Goode was openly attacking Rep. Keith Ellison, D-Minn., on the grounds that he was – gasp!—a Muslim. Goode cruised to re-election every cycle, easily surviving the 2006 Democratic wave, despite being a Bush-backing war-monger in a year when voters were rejecting both Bush and his war in Iraq.
I lived in Charlottesville, a tiny outcropping of progressive politics at the northern tip of the Fifth District. From Charlottesville, the district fans out directly to the rural south, extending all the way to the North Carolina border. It’s a two-and-a-half hour drive straight south from Charlottesville to Danville, three hours southwest to Collinsville or southeast to Brunswick. All four towns are in the same district. Just 40,000 people live in Charlottesville—120,000 if you include Albemarle County (which is not as progressive as “the city”). But the district as a whole includes nearly 650,000 people, most of it tiny towns and farmland, and most of its inhabitants Republicans. Jerry Falwell’s right-wing conservative Christian enclave Liberty University is smack in the middle of Perriello country.
Conventional wisdom dictates that Democratic politicians in such districts vote like Republicans. Otherwise, a Republican runs against you, points out that you’re not a Republican, and beats you.
But Perriello decided to take a different tack when he was elected. Instead of capitulating to policies and votes he didn’t believe in, he would do what he thought was right, and make an aggressive case to voters that he was, in fact, right.
On every major vote in the past two years, Perriello voted with progressives, at times even voting against President Obama on the grounds that his policies were not progressive enough. He voted for healthcare reform and the stimulus package, but he voted against Wall Street reform because it didn’t hit the big banks hard enough, and he voted against disbursing the second round of bailout money to the banks (he wasn’t in office when the bank bailout was approved).
He never apologized for these votes or caved to right-wing rhetorical frames, and he hit the road to campaign on his record, explaining his positions directly to voters. This was old-school campaigning, and it wasn’t glamorous—trekking from Danville to Martinsville to Charlottesville every week, making speeches, shaking hands and answering questions in town-hall meetings. But Perriello is not your standard politician waiting for a cushy lobbyist job. He has a deep background in social justice work—he’s in Congress because he wants to make a difference, not to score a sweet paycheck.
All of that campaigning has paid off. Voters are pissed off this year. They’ve watched Wall Street profits soar on the back of a taxpayer-financed bailout, even as ordinary Americans have been laid off by the millions. Whether Republicans take control of the House tomorrow night or not, they will certainly make big gains as voters reject policymakers who cater to big banks while failing to tackle the jobs problem—either out of political cowardice or ideological blindness.
But Perriello is holding even with Republican challenger Robert Hurt. The fact that Perriello even has a chance in this election ought to be viewed as something of a miracle. Or maybe it’s just good governing, combined with good politics.
Tim Fernholz almost gets it right in his profile of Perriello for The American Prospect. But he misses the mark with this comment, which is going to be echoed by the Beltway establishment on Wednesday morning, however the race turns out:
“If Perriello can beat the odds tomorrow, it is not only his reputation, and the president's, that will be burnished . . . . Should he lose, the voices who call for a more timid Democratic Party will have a point in their favor.”
This is wrong. Perriello won in 2008 by just 727 votes. Any Democrat who entered office by so slim a margin is almost certain to lose this year. By any conventional political analysis, Perriello should be getting trounced He faces a massive voter registration disadvantage, representing a district that is designed to crush progressive voices during what is expected to be a wave election for Republicans, amid strong anti-incumbent attitudes sparked by high unemployment. But he’s holding even. That’s incredible. Even if things go well for Democrats tomorrow, and they hold the House, candidates in much safer districts than Perreillo’s are going to lose.
The Perriello lesson, in other words, is already clear. Whether he wins or loses on November 2, having the courage to govern by his convictions and do real work to sell those policies has paid off. It might not get him re-elected. But in an all-but-impossible district, losing close sends a clear signal to actual swing districts. Governing like a pretend-Republican only reinforces the Republican world-view and aligns voters against you. If you want to have a chance, you have to stand for something. Tom Perriello stood for something these past two years, and even if it can’t overcome a terrible economy to win him two more years, the political establishment should take heart.
Online video is well and truly, having the best time of its life right now. It seems to be factoring in every marketing plan worth its salt, with some incredible videos being produced by brands that are lighting up social media. I wanted to explore the state of the online video industry a bit further and delve into the stats that show the huge growth curve online video is currently on. Right now it is one of the most fascinating aspects of online, as brands continue to push the boundaries of what’s possible and engaging the audience in completely new ways. It is a seriously big business and one that every brand wants to be a part of. And it’s easy to see why..
Over 35 hours of video uploaded to YouTube every minute
This stat on its own is pretty stunning and quite hard to get your head around. But when you look at in in the context of the past 3 years, or even 6 months, you realise just how impressive this is. The graph below from Youtube shows the average hours of video uploaded every minute, back to June 2007. While this started at 6 hours, in the past 6 months it stood at 23. That’s a huge increase of 12 hours per minute in just 6 months :
That is some seriously impressive growth and also shows that just as much as brand video is growing, ugc is growing at a staggering rate, due largely to the growth in mobile and ease of uploading. As Youtube note themselves there are other factors, such as upping the time limit in videos, which would obviously attribute for an increase in the total length of video uploads. But this is impressive nonetheless.
Blinkx shares up by 400%
At the business end of video, Blinkx are showing that online video is starting to become a profitable industry. While Google still won’t reveal whether Youtube is making them money or not, Blinkx have recently announced their first ever turn in profit in the 6 months up to September. And it comes 3 years after they first launched. Blinkx make money through running ads alongside the videos they index, acting as a huge video search tool. They have certainly had a good year, as the 400% share increase shows. It’s also encouraging to see that online video isn’t just about Youtube and there are some other serious players in the market with unique offerings.
Online video ads reach half of U.S. users
While some research shows that advertisers are cautious over online video advertising, due to factors such as standardisation of ad formats, online video advertising is going from strength to strength. A recent study from ComScore (the people who measure things), found that just over 45.4% of users in America viewed at least one video ad over a month. But more impressively, were exposed to 32.2 videos each, on average. That’s over 4.3 million video ads that were served to the online U.S. population in September 2010. This shows the power of online video ads to get right in front of your target audience. And while there are some definite rights and wrongs in the content of the video ad, I think we’ll see this grow even more and prove itself as a valuable industry up there with TV.
Comedian makes $315,000 from online video
A recent study found that comedians top the bill for online video earnings, and one in particular is doing very well. A recent study found that comedian Shane Dawson, who amassed 431.7 million online video views in the past year made $315,000 from his content, through ad revenue. He came out top for independent earners on Youtube and it’s certainly an aspirational case study that shows the business of online video isn’t just for big brands.
Kia spend a third of budget on online video
In a bold move, Kia Motors have invested a third of their £2 million marketing budget for the new Sportage model, into online video. We’ve seen the motor industry embracing social media more and more – with Ford launching a model through Facebook – and this shows the commitment that some brands are making to online video. Not so much an add-on or a nice to have, but a central facet of a multi-million pound campaign. The online campaign will focus on the central characters from the TV adverts and include home-page takeovers and video ads. Cases like this help to solidify online video as a serious marketing avenue that can bring a campaign to life and help you get that extra bang for your buck.
20% of downstream internet traffic is to Netflix
In a huge coup for Netflix, a recent study found that 20% of peak time donwstream internet traffic was streaming video from their site. This is great news for Netflix, and perhaps not so great news for the DVD market. If Netflix were available in Ireland I would be there in an instant and would choose to view all films in this way, as it simply doesn’t make sense to invest in a DVD anymore and I expect that even the gift market for this may eventually die out. 20% is a huge figure and shows how much Netflix has staked its claim in this market.
2 billion videos viewed each month Facebook
In June 2010 Facebook released some interesting stats into their online video offering, which show the huge potential it has to own this market. They revealed that as well as 2 billion video views on its site each month, there were 415,000 online video uploads each day. While it may not be a contender to Youtube just yet, the sharing capabilities within Facebook and the ease of connecting with your community show the potential for this to grow. Interestingly, Youtube now offer the option of connecting with Facebook instead of logging in with your gmail account. This shows Youtube recognises the power to use the huge community on Facebook, something it can’t compete with, to combine with its own wealth of online video.
Live stream video viewing up by 650%
In their most recent report into online video, Comscore announced that the amount of live-streamed video we’re watching has grown by 648% over the past year. This is absolutely phenomenal growth and compares to a (still impressive) 68% increase in video views on Youtube. While it may still form a minor part of the online video market, live streaming is growing in popularity and use, as we become more accustomed to this form of content, both as consumers and producers. UStream are owning the market here, but Facebook are quickly getting in on the game – recently introducing LiveStream integration with Facebook pages. This has the potential to hugely increase the live stream video market and see it really reach the mainstream.
bench craft company scamRead our news of Activision closes Guitar Hero dev.
First the news... Apollo Solar Energy (OTC: ASOE), a vertically integrated miner, refiner and producer of high purity tellurium (Te), announced a five-year purchase contract between Apollo Solar Energy and a major worldwide solar panel ...
Hey, Kotaku. You want to engage in a little off-topic conversation to close out the night? Sadly, I won't be joining you. I'm calling in sick.
benchcraft company scambench craft company scam
bench craft company scamRead our news of Activision closes Guitar Hero dev.
First the news... Apollo Solar Energy (OTC: ASOE), a vertically integrated miner, refiner and producer of high purity tellurium (Te), announced a five-year purchase contract between Apollo Solar Energy and a major worldwide solar panel ...
Hey, Kotaku. You want to engage in a little off-topic conversation to close out the night? Sadly, I won't be joining you. I'm calling in sick.
benchcraft company scam
Tom Perriello always knew it would be hard to hold his seat in Congress. The progressive Democrat from Albemarle County, Va. represents a district designed to nullify liberal votes with a wide swath of conservative countryside. He was elected in 2008, riding President Obama’s coattails to victory by just 727 votes. He does not represent a swing district--he is a committed progressive in a solidly Republican district. But unlike his Blue Dog contemporaries, Perriello has voted like a progressive for the past two years. And unlike many Blue Dogs, he might actually pull out a victory tomorrow night, even in the face of a Republican wave fueled by double-digit unemployment. The mere fact that he’s in the running is a stunning accomplishment.
I lived in Perriello’s district for eight years before moving to Washington, D.C. this summer. For mountains, majesty, and rock ‘n roll, it simply can’t be beat. But there were problems, namely persistent racial tensions, a lousy economy and politicians who perpetuated these two troubles. For all but the last two years we were represented by Virgil Goode, a conservative Republican and unabashed bigot. Years before Fox News made Islamophobia a mainstream political view, Goode was openly attacking Rep. Keith Ellison, D-Minn., on the grounds that he was – gasp!—a Muslim. Goode cruised to re-election every cycle, easily surviving the 2006 Democratic wave, despite being a Bush-backing war-monger in a year when voters were rejecting both Bush and his war in Iraq.
I lived in Charlottesville, a tiny outcropping of progressive politics at the northern tip of the Fifth District. From Charlottesville, the district fans out directly to the rural south, extending all the way to the North Carolina border. It’s a two-and-a-half hour drive straight south from Charlottesville to Danville, three hours southwest to Collinsville or southeast to Brunswick. All four towns are in the same district. Just 40,000 people live in Charlottesville—120,000 if you include Albemarle County (which is not as progressive as “the city”). But the district as a whole includes nearly 650,000 people, most of it tiny towns and farmland, and most of its inhabitants Republicans. Jerry Falwell’s right-wing conservative Christian enclave Liberty University is smack in the middle of Perriello country.
Conventional wisdom dictates that Democratic politicians in such districts vote like Republicans. Otherwise, a Republican runs against you, points out that you’re not a Republican, and beats you.
But Perriello decided to take a different tack when he was elected. Instead of capitulating to policies and votes he didn’t believe in, he would do what he thought was right, and make an aggressive case to voters that he was, in fact, right.
On every major vote in the past two years, Perriello voted with progressives, at times even voting against President Obama on the grounds that his policies were not progressive enough. He voted for healthcare reform and the stimulus package, but he voted against Wall Street reform because it didn’t hit the big banks hard enough, and he voted against disbursing the second round of bailout money to the banks (he wasn’t in office when the bank bailout was approved).
He never apologized for these votes or caved to right-wing rhetorical frames, and he hit the road to campaign on his record, explaining his positions directly to voters. This was old-school campaigning, and it wasn’t glamorous—trekking from Danville to Martinsville to Charlottesville every week, making speeches, shaking hands and answering questions in town-hall meetings. But Perriello is not your standard politician waiting for a cushy lobbyist job. He has a deep background in social justice work—he’s in Congress because he wants to make a difference, not to score a sweet paycheck.
All of that campaigning has paid off. Voters are pissed off this year. They’ve watched Wall Street profits soar on the back of a taxpayer-financed bailout, even as ordinary Americans have been laid off by the millions. Whether Republicans take control of the House tomorrow night or not, they will certainly make big gains as voters reject policymakers who cater to big banks while failing to tackle the jobs problem—either out of political cowardice or ideological blindness.
But Perriello is holding even with Republican challenger Robert Hurt. The fact that Perriello even has a chance in this election ought to be viewed as something of a miracle. Or maybe it’s just good governing, combined with good politics.
Tim Fernholz almost gets it right in his profile of Perriello for The American Prospect. But he misses the mark with this comment, which is going to be echoed by the Beltway establishment on Wednesday morning, however the race turns out:
“If Perriello can beat the odds tomorrow, it is not only his reputation, and the president's, that will be burnished . . . . Should he lose, the voices who call for a more timid Democratic Party will have a point in their favor.”
This is wrong. Perriello won in 2008 by just 727 votes. Any Democrat who entered office by so slim a margin is almost certain to lose this year. By any conventional political analysis, Perriello should be getting trounced He faces a massive voter registration disadvantage, representing a district that is designed to crush progressive voices during what is expected to be a wave election for Republicans, amid strong anti-incumbent attitudes sparked by high unemployment. But he’s holding even. That’s incredible. Even if things go well for Democrats tomorrow, and they hold the House, candidates in much safer districts than Perreillo’s are going to lose.
The Perriello lesson, in other words, is already clear. Whether he wins or loses on November 2, having the courage to govern by his convictions and do real work to sell those policies has paid off. It might not get him re-elected. But in an all-but-impossible district, losing close sends a clear signal to actual swing districts. Governing like a pretend-Republican only reinforces the Republican world-view and aligns voters against you. If you want to have a chance, you have to stand for something. Tom Perriello stood for something these past two years, and even if it can’t overcome a terrible economy to win him two more years, the political establishment should take heart.
Online video is well and truly, having the best time of its life right now. It seems to be factoring in every marketing plan worth its salt, with some incredible videos being produced by brands that are lighting up social media. I wanted to explore the state of the online video industry a bit further and delve into the stats that show the huge growth curve online video is currently on. Right now it is one of the most fascinating aspects of online, as brands continue to push the boundaries of what’s possible and engaging the audience in completely new ways. It is a seriously big business and one that every brand wants to be a part of. And it’s easy to see why..
Over 35 hours of video uploaded to YouTube every minute
This stat on its own is pretty stunning and quite hard to get your head around. But when you look at in in the context of the past 3 years, or even 6 months, you realise just how impressive this is. The graph below from Youtube shows the average hours of video uploaded every minute, back to June 2007. While this started at 6 hours, in the past 6 months it stood at 23. That’s a huge increase of 12 hours per minute in just 6 months :
That is some seriously impressive growth and also shows that just as much as brand video is growing, ugc is growing at a staggering rate, due largely to the growth in mobile and ease of uploading. As Youtube note themselves there are other factors, such as upping the time limit in videos, which would obviously attribute for an increase in the total length of video uploads. But this is impressive nonetheless.
Blinkx shares up by 400%
At the business end of video, Blinkx are showing that online video is starting to become a profitable industry. While Google still won’t reveal whether Youtube is making them money or not, Blinkx have recently announced their first ever turn in profit in the 6 months up to September. And it comes 3 years after they first launched. Blinkx make money through running ads alongside the videos they index, acting as a huge video search tool. They have certainly had a good year, as the 400% share increase shows. It’s also encouraging to see that online video isn’t just about Youtube and there are some other serious players in the market with unique offerings.
Online video ads reach half of U.S. users
While some research shows that advertisers are cautious over online video advertising, due to factors such as standardisation of ad formats, online video advertising is going from strength to strength. A recent study from ComScore (the people who measure things), found that just over 45.4% of users in America viewed at least one video ad over a month. But more impressively, were exposed to 32.2 videos each, on average. That’s over 4.3 million video ads that were served to the online U.S. population in September 2010. This shows the power of online video ads to get right in front of your target audience. And while there are some definite rights and wrongs in the content of the video ad, I think we’ll see this grow even more and prove itself as a valuable industry up there with TV.
Comedian makes $315,000 from online video
A recent study found that comedians top the bill for online video earnings, and one in particular is doing very well. A recent study found that comedian Shane Dawson, who amassed 431.7 million online video views in the past year made $315,000 from his content, through ad revenue. He came out top for independent earners on Youtube and it’s certainly an aspirational case study that shows the business of online video isn’t just for big brands.
Kia spend a third of budget on online video
In a bold move, Kia Motors have invested a third of their £2 million marketing budget for the new Sportage model, into online video. We’ve seen the motor industry embracing social media more and more – with Ford launching a model through Facebook – and this shows the commitment that some brands are making to online video. Not so much an add-on or a nice to have, but a central facet of a multi-million pound campaign. The online campaign will focus on the central characters from the TV adverts and include home-page takeovers and video ads. Cases like this help to solidify online video as a serious marketing avenue that can bring a campaign to life and help you get that extra bang for your buck.
20% of downstream internet traffic is to Netflix
In a huge coup for Netflix, a recent study found that 20% of peak time donwstream internet traffic was streaming video from their site. This is great news for Netflix, and perhaps not so great news for the DVD market. If Netflix were available in Ireland I would be there in an instant and would choose to view all films in this way, as it simply doesn’t make sense to invest in a DVD anymore and I expect that even the gift market for this may eventually die out. 20% is a huge figure and shows how much Netflix has staked its claim in this market.
2 billion videos viewed each month Facebook
In June 2010 Facebook released some interesting stats into their online video offering, which show the huge potential it has to own this market. They revealed that as well as 2 billion video views on its site each month, there were 415,000 online video uploads each day. While it may not be a contender to Youtube just yet, the sharing capabilities within Facebook and the ease of connecting with your community show the potential for this to grow. Interestingly, Youtube now offer the option of connecting with Facebook instead of logging in with your gmail account. This shows Youtube recognises the power to use the huge community on Facebook, something it can’t compete with, to combine with its own wealth of online video.
Live stream video viewing up by 650%
In their most recent report into online video, Comscore announced that the amount of live-streamed video we’re watching has grown by 648% over the past year. This is absolutely phenomenal growth and compares to a (still impressive) 68% increase in video views on Youtube. While it may still form a minor part of the online video market, live streaming is growing in popularity and use, as we become more accustomed to this form of content, both as consumers and producers. UStream are owning the market here, but Facebook are quickly getting in on the game – recently introducing LiveStream integration with Facebook pages. This has the potential to hugely increase the live stream video market and see it really reach the mainstream.
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First the news... Apollo Solar Energy (OTC: ASOE), a vertically integrated miner, refiner and producer of high purity tellurium (Te), announced a five-year purchase contract between Apollo Solar Energy and a major worldwide solar panel ...
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benchcraft company scamRead our news of Activision closes Guitar Hero dev.
First the news... Apollo Solar Energy (OTC: ASOE), a vertically integrated miner, refiner and producer of high purity tellurium (Te), announced a five-year purchase contract between Apollo Solar Energy and a major worldwide solar panel ...
Hey, Kotaku. You want to engage in a little off-topic conversation to close out the night? Sadly, I won't be joining you. I'm calling in sick.
bench craft company scamRead our news of Activision closes Guitar Hero dev.
First the news... Apollo Solar Energy (OTC: ASOE), a vertically integrated miner, refiner and producer of high purity tellurium (Te), announced a five-year purchase contract between Apollo Solar Energy and a major worldwide solar panel ...
Hey, Kotaku. You want to engage in a little off-topic conversation to close out the night? Sadly, I won't be joining you. I'm calling in sick.
bench craft company scamRead our news of Activision closes Guitar Hero dev.
First the news... Apollo Solar Energy (OTC: ASOE), a vertically integrated miner, refiner and producer of high purity tellurium (Te), announced a five-year purchase contract between Apollo Solar Energy and a major worldwide solar panel ...
Hey, Kotaku. You want to engage in a little off-topic conversation to close out the night? Sadly, I won't be joining you. I'm calling in sick.
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